Step inside a hyperreal world where every person, product, and place is virtual yet feels unmistakably human.

VirtuSet redefines MedTech content creation. We humanise technology through cinematic virtual production that combines authenticity, efficiency, and emotion.

A virtual world created at the intersection of 3D technology and Artificial Intelligence — a fusion we call CG.AI

Why it matters.

VirtuSet was built for the realities of MedTech marketing. It removes the barriers that slow creativity or inflate cost while giving brands complete control over how their technology is seen and felt. You can build on our existing facility or commission a fully bespoke environment designed specifically for your product story.

Humanised – Virtual people that move and emote with believable expression and diversity..

Hyperreal – Cinematic visuals that heighten reality rather than imitate it..

Controllable – Every variable, from lighting to language, tuned for speed, consistency, and precision.

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What we fix.

  • Producing MedTech visuals the traditional way is expensive — not just in money, but in time, materials, logistics, and wasted effort. Building sets, shipping equipment, coordinating teams, and securing hospital space all add up.

    VirtuSet eliminates those costs.
    Everything happens inside a fully virtual, reusable environment — no construction, no travel, no downtime. Create, adapt, and repurpose content without rebuilding a thing.

  • Hospitals are restricted, patients unavailable, and products hard to film in use.
    VirtuSet recreates authentic medical spaces and lifelike, virtual people — with zero disruption.

  • Live shoots take weeks to organise.
    Once designed and built, VirtuSet delivers cinematic content in days, not months.

  • Lighting, locations, and people change from shoot to shoot.
    VirtuSet ensures total visual control — repeatable, editable, and endlessly customisable.

  • Real hospitals and patients create privacy and IP risks.
    VirtuSet eliminates them — everything is virtual, secure, and compliant.

  • MedTech imagery often feels cold and clinical.
    VirtuSet humanises technology through expressive virtual people and hyperreal emotion.

  • Real-world sets are hard to manage and recreate.
    VirtuSet turns them into modular digital spaces — configurable for any story or product.

  • Live filming interrupts care environments.
    VirtuSet operates entirely virtually — no disruption, no downtime.

The VirtuSet Process

Discovering the Story - every great film piece starts with understanding the narrative.

Before we roll camera, we dive into your world — your product, your business, your audience, your challenges, your ambitions – and of course, the happy ending you’re aiming for. Once we’ve locked the story, we move into pre-production.

  • 01 - Casting Call

    We begin by creating your digital cast. Each person is custom-designed by age, gender, ethnicity, body type, and profession, rigged for natural gesture and gaze.


  • 02 - Product Studio

    We build your devices in our virtual studio – recreated as high-fidelity 3D models, accurate to material, colour, and form. Every component behaves as it does in reality.


  • 03 - Set Customisation

    We configure your perfect studio setting. inside the VirtuSet facility. Layout, scale, finishes, and lighting adapt to your story and brand identity. The space is fully customisable to match your vision.

  • 04 - Roll Camera / Lights, Camera, Action

    From a single virtual studio, we generate all deliverables: still imagery, feature explainers, product animations, 360 views, and immersive VR. This is when People, Product & Place merge to create unforgettable content.


  • 05 -The Premiere Activation

    It’s time to debut. Your visuals become a cohesive suite of market-ready assets: campaigns, print materials, event and exhibition design, and a polished digital launch - all drawn from one virtual, consistent creative source.

  • 06 - The Sequel - Reuse & Repurpose

    Once your world is built, the story doesn’t end. You now have a custom, licensed virtual production set you can return to whenever you need it - faster routes to market, effortless updates, repeatable workflows, and on-demand creation. Your world. Your cast.

Emotional Resonance


Technology becomes memorable when it feels human. Our digital humans convey emotion that audiences instinctively recognise — focus, empathy, reassurance, relief.
Ten distinct expressions, infinite variations, all designed to make complex innovation feel personal.


Inside the VirtuSet Facility.

  • Lifts

  • Medical Prop Library

  • Medical Departments

  • Virtual People. Any age, gender, ethnicity.

  • Medical Corridors

  • Fully Rigged People

Your VirtuSet environment is built for storytelling. From reception areas to operating theatres, each space mirrors real clinical design while remaining fully adaptable.


Walls expand, lighting changes, and surfaces shift colour to align with your brand palette. What looks like a hospital is, in truth, a precision-built stage for MedTech communication.

WATCH THE FILM

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We would love to meet to discuss VirtuSet with you in person.

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